The Brief

Laneige wanted to launch their new Bouncy & Firm Sleeping Mask with a splash, looking to execute a brand activation that not only highlighted their innovative product but also immersed guests in their brand universe. The goal was to create a unique and interactive pop-up experience that would encourage brand connection by inviting them to explore Laneige’s offerings in a setting that was both engaging and memorable.

The Event

Enter the Woofys Concession Stand. Fully customised for Laniege in their brand colour, The Concession Stand was utilised as a product display and food service point. Guests had the opportunity to explore and engage with Laneige through complimentary samples of the newly launched Bouncy & Firm Sleeping Mask and a selection of delicious, fresh mochi giving passers by an opportunity to stop and connect with the brand.


Woofys goes above and beyond

"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."

Marketing Manager
Creative, sustainable and adaptive catering solutions

"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."

Events Manager
Top class, fun events

"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"

Marketing Manager
We've worked with Woofys on countless events

"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"

Marketing & Communications Coordinator
Elevated product that fits the brief every time

"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."

Head of PR & Communications