The Brief

Sephora approached us for their annual ‘House of Sephora’ brand showcase event. The brief was to create a fun, yet premium food experience for their VIP guests – that could talk to the gold theming and showcase something new and different for their clientele.

The Event

Woofys created a fully customised ice cream sandwich bar for Sephora, serving ice cream sandwiches in brand colours (dark chocolate biscuit filled with vanilla bean gelato) and topped with edible gold leaf. This was served from our fully branded Caterpillar Bar, custom wrapped in the ‘House of Sephora’ campaign artwork.


Woofys goes above and beyond

"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."

Marketing Manager
Creative, sustainable and adaptive catering solutions

"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."

Events Manager
Top class, fun events

"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"

Marketing Manager
We've worked with Woofys on countless events

"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"

Marketing & Communications Coordinator
Elevated product that fits the brief every time

"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."

Head of PR & Communications