When Adobe set out to connect with students during O-Week, the goal was simple: meet them where they are during one of the busiest and most exciting weeks of the university calendar.
Working alongside experiential agency We Are Amplify, Woofys supported Adobe’s national campus activation, popping up at six universities across Australia — including Macquarie University, Western Sydney University, the University of Adelaide, Swinburne, La Trobe and RMIT.
Driving Discovery Through Experience
The activation invited students to scan a QR code and log in with their university email to unlock a complimentary drink while discovering Adobe’s latest tools. On the menu: Iced Lattes, Matcha and Strawberry Matcha, served fresh from Adobe-branded carts and wagons.
Over the course of the tour, more than 10,000 drinks were served, creating thousands of direct brand touchpoints with students across the country.
Seamless Execution
Woofys worked closely with the Adobe and Amplify teams onsite to keep the experience running seamlessly — refilling drinks, supporting service flow, and helping deliver a high-energy activation across each campus.
The result was a simple but effective exchange:
scan → login → drink → discover.
A campus tour designed to spark curiosity, drive engagement, and introduce the next generation of creators to the Adobe ecosystem.
"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."
"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."
"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"
"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"
"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."
