Woofys USA › New York

Experiential Marketing & Brand Activations in New York

Woofys produces brand activations, custom coffee carts, and pop-up experiences across Manhattan, Brooklyn, and greater New York — staffed and produced on site, backed by our US warehouse and team in Los Angeles. 10,000+ activations for brands like Good American, Hoka, and Sephora.

What We Create in New York

Fully branded espresso and matcha carts with baristas — for product launches, office activations, film sets, and events across the five boroughs. Single-day rentals to multi-week campaigns.

DJ performing at a CeraVe brand activation with neon bottle backdrop

Brand Activations

Launches, retail takeovers, and street-level moments designed to stop New York foot traffic. Concept, build, staffing, and execution — handled end to end.

Marc Jacobs Daisy x Murakami branded pop-up cart with floral wrap and sampling display, produced by Woofys

Pop-Up Experiences

Short-run retail and experiential pop-ups, from a SoHo sidewalk moment to a full store takeover.

Anastasia Beverly Hills custom pink branded trailer with brand ambassadors at a street activation, produced by Woofys

Custom Builds & Dessert Carts

Gelato, soft serve, and custom dessert carts, fabricated to your brand and staffed by our team.

How We Work

1. Concept & design

Your brief becomes a concept, renders, and a build plan — developed with our US design and fabrication team.

2. Build & branding

Carts, builds, and wraps are produced to your brand and arrive production-ready.

3. On-site execution

Local staffing, logistics, and day-of production in Manhattan, Brooklyn, and beyond — one team, end to end.

Where We Work in New York

From Midtown launches to Brooklyn pop-ups, our New York activations run wherever your audience is. Recent and typical service areas:

Manhattan · Brooklyn · Queens · SoHo & NoHo · Williamsburg · Midtown · Tri-State events

Serving Greater New York
Every New York activation is staffed and produced on site — backed by our US warehouse and team: Woofys USA, 2234 Barry Ave, Los Angeles, CA 90064.

New York Questions, Answered

Every New York activation is staffed on site — local baristas, brand ambassadors, and production crew, coordinated by our full-time US team.

Tell us the date, venue, and brand. We design and wrap the cart to your brief, deliver it production-ready, and staff it with baristas on the day. Rentals run from single events to multi-week campaigns.

For standard asset rentals and smaller activations, we can often move quickly depending on availability. For custom builds, we recommend allowing 4–6 weeks. Tell us your date and we’ll be straight with you about what’s possible.

We work with each client to support the specific requirements of their activation, including COIs, permitting and venue coordination where needed.

Let's Make Something New York Talks About

Or email us: hello@woofys.co