The Brief
Create a taste of the Michael Kors jet-set lifestyle at Chadstone, inviting shoppers to connect with the brand beyond the store. The six-day activation was designed to drive customer engagement, grow KORS VIP membership and turn passing shoppers into in-store visitors.
The Activation
Woofys created a custom-built Jet Set Lounge, pairing travel-inspired design with thoughtful hospitality and a reason to explore the nearby Michael Kors store.
Guests checked in and received a boarding pass themed around London, Paris, New York or Sydney. A QR code invited them to join KORS VIP, unlocking complimentary scones with jam or iced tea, served in bespoke Jet Set Lounge packaging.
The journey continued in-store, where guests could discover whether they had won one of three $500 Michael Kors gift cards. Each touchpoint connected the lounge experience with store discovery, giving shoppers a compelling reason to step inside.
The Result
Over six days, Michael Kors reported a 260% increase in in-store sales year-on-year, exceeding forecasts by 20%, alongside a 153% increase in store traffic.
Nearly 800 KORS VIP sign-ups surpassed the target of 100 per day and significantly outperformed the 25 recorded during the same period the previous year. A considered mix of hospitality, discovery and reward translated into measurable engagement and strong retail results.
"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."
"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."
"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"
"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"
"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."
