Our People

Born on the streets of Bondi Beach, and inspired by the simplicity of NYC’s hotdog stands, Woofys was founded in 2012 as a food vendor cart. Fast-forward ten years and we now execute premium brand activation pop ups with food and drinks. Bringing together bespoke brandable assets, catering and staffing to create genuine touch points for marketers to connect consumers to their brand, offering meaningful brand experiences and forging genuine connections.

Our amazing team spans two continents – Australia and the USA – delivering events across LA, Sydney, Melbourne and Brisbane. With a diverse team, we approach every event individually and work together to nail the breif. We love being a trusted partner to the world’s best brands, delivering seamless, memorable events that transcend the test of time.

We offer a unique marketing tool for brands to immerse their consumers in tailored brand experiences. Woofys is a brand experience company that connects brands with their audiences through food and beverage. Our activations offer brands a customised marketing avenue to create memorable experiences and encourage genuine connections with their target consumers. Our assets – carts, bars, stands, bikes, wagons – are the perfect connection point and promotional tool for audiences to stop and interact with a brand.


Specialising in catering for brand activations, our extensive offering in the customisable food and beverage space means we can source the ideal option to suit any brand’s brief.


With a strong and loyal client base boasting the best local and international brands, Woofys is the go-to for activations, supporting many clients with their annual event calendar. With a footprint across the east coast of Australia, andf the West Coast of the US, Woofys facilitates event roll outs for uniformity and maximum campaign reach.

We offer a unique marketing tool for brands to immerse their consumers in tailored brand experiences

Woofys is a brand experience company that connects brands with their audiences through food and beverage. Our activations offer brands a customised marketing avenue to create memorable experiences and encourage genuine connections with their target consumers. Our assets – carts, bars, stands, bikes, wagons – are the perfect connection point and promotional tool for audiences to stop and interact with a brand.

Specialising in catering for brand activations, our extensive offering in the customisable food and beverage space means we can source the ideal option to suit any brand’s brief.

With a strong and loyal client base boasting the best local and international brands, Woofys is the go-to for activations, supporting many clients with their annual event calendar. With a footprint across the east coast of Australia – operating in Sydney, Melbourne and Brisbane – Woofys facilitates multi-state roll outs for uniformity and maximum campaign reach.

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