The Brief
To celebrate the launch of Alo’s new sunglass collection, the brand wanted to create a memorable in-store moment across seven retail locations.
The experience needed to feel premium, considered and aligned with Alo’s minimal visual identity, while also being simple enough to deliver consistently across multiple stores.
The Activation
Woofys created and delivered 1,400 custom-branded push pops for the national rollout.
The product, packaging and presentation were designed to complement the store environment and feel like a natural extension of the Alo brand. Each location received a consistent, ready-to-serve experience that added an unexpected F&B moment to the collection launch.
From production and branding through to logistics and delivery, Woofys managed the rollout across all seven locations.
The Result
The activation transformed a retail launch into a customer experience, giving shoppers something memorable to enjoy while discovering the new collection.
With 1,400 push pops served across seven locations, the rollout created a consistent brand moment at scale and helped bring added energy and engagement into stores.
"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."
"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."
"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"
"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"
"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."
