Chatswood Chase Store Opening
For the grand opening of Armani Exchange’s new Chatswood Chase store, Woofys created an energising four-day activation designed to deliver both excitement and measurable impact. We ran a sleek canned matcha giveaway with one clear goal: capture meaningful customer data.
The branded setup and seamless service flow ensured the experience felt distinctly Armani Exchange—elevated, dynamic, and tailored for high foot traffic.
Queues out the door proved the hype was real. Shoppers received a chilled matcha upon subscribing to the Armani Exchange mailing list, turning a simple giveaway into a powerful customer acquisition strategy.
With matcha in hand, customers explored the new store, connecting the retail experience with a moment of reward. The activation transformed foot traffic into future customers and turned a launch into momentum that extended well beyond the store opening.
"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."
"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."
"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"
"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"
"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."
