Over 8 days across Sydney and Melbourne, Woofys partnered with Burberry to deliver 12 unique experiences as part of their Winter 2025 campaign and the launch of HERO Eau de Parfum Intense. Each activation was designed to embody Burberry’s iconic style while creating meaningful, sensory moments that connected people with the brand in unexpected ways.
The Activation
To celebrate the launch of Burberry’s Eau de Parfum Intense HERO, Woofys created a branded hot chocolate station that brought the fragrance’s bold, warm essence to life. Every element — from the cups to the crafted drinks — reflected Burberry’s signature luxury and attention to detail.
The Experience
Guests indulged in beautifully made hot chocolates, complete with bespoke finishes that elevated the moment beyond a simple drink. This wasn’t just a tasting; it was a sensory experience that made the fragrance launch tangible, memorable, and distinctly Burberry.
The Activation
As part of Burberry’s Winter 2025 campaign, Woofys brought a pop-up flower shop to life in Melbourne. Designed with elegance and sophistication, the space was styled to immerse guests in Burberry’s seasonal storytelling.
The Experience
Guests explored the bespoke flower shop, selecting arrangements that reflected the campaign’s mood and character. This interactive, take-home moment created a personal connection to the brand, blending luxury with a touch of everyday beauty.
"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."
"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."
"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"
"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"
"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."
