The Brief

To celebrate the new Spring colour palette of Coach Tabby  bags, we were briefed by the brand to deliver the Sydney execution of their global campaign ‘In my Tabby Ice Cream Pop Up’. Woofys was engaged to create a premium pink ice cream pop up, which could fit seamlessly into their store.

The Event

Woofys created a custom Coach ice cream stand in the brand’s signature pastel pink. The asset of choice was our Archie Bar,  offered an elevated look and feel, whilst letting the pink do the talking. Over the course of two weeks, we served hundreds of customers delicious pink sorbet from their choice of branded cones and cups.


Woofys goes above and beyond

"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."

Marketing Manager
Creative, sustainable and adaptive catering solutions

"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."

Events Manager
Top class, fun events

"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"

Marketing Manager
We've worked with Woofys on countless events

"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"

Marketing & Communications Coordinator
Elevated product that fits the brief every time

"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."

Head of PR & Communications