The Brief

Assisting with Dior’s bespoke event on Sydney Harbour – #DiorApartmentSydney – Woofys was tasked with providing guests with a premium food and bev option as a refreshment after their pop up experience. We also offered guests a premium area to sit back, relax and enjoy the surrounds. And so, Café Dior was born.

The Event

Woofys activated this event with a number of brandable assets including our Standard Canopy Cart as a floral station. We also served from a custom built coffee bar, and finished off the space with our custom branded umbrellas. Serving over a two week period, we offered guests a selection of hot beverages, and premium sweets including branded Dior cookies and pastel branded macarons.

The Results
The launch was well received by customers. Our event solution was the perfect way for AJE to showcase their spring summer collection and engage with their customers. The customised cart, drinks, and macarons helped to create a festive atmosphere that aligned with the brand’s image. The positive response from the launch confirmed that our solution was effective and successful in achieving AJE ’s goals.


Woofys goes above and beyond

"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."

Marketing Manager
Creative, sustainable and adaptive catering solutions

"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."

Events Manager
Top class, fun events

"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"

Marketing Manager
We've worked with Woofys on countless events

"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"

Marketing & Communications Coordinator
Elevated product that fits the brief every time

"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."

Head of PR & Communications