Gimme Beauty wanted to bring their playful, community-driven energy to The Ulta-Made Girls Night in Los Angeles — turning a simple movie night into something more. The goal? Create an interactive, on-brand experience that blended fun, familiarity, and shareability.
Woofys rolled out the Gimme Cinema — a fully branded samples and sweets stand, styled to match Gimme Beauty’s signature colours and youthful tone. From custom sweet boxes and goody bags to a premium setup designed for photo-ready moments, every detail was crafted to draw guests in and make the brand feel alive IRL.
A night of sweets, big screens, and connection. The activation brought Gimme Beauty’s community together through playful touchpoints that encouraged guests to interact, snap, and share. By transforming a simple setup into an immersive, social-first experience, the brand left guests with more than treats — they left with a memory.
"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."
"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."
"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"
"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"
"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."
