The Brief

To celebrate the opening of their first Australian stores HOKA launched a series of run clubs and engaged Woofys to provide a bespoke food and beverage activation at the completion of the run. This activity was rolled out across various stores in both NSW and VIC.

The Event

HOKA run club took off from the Iconic Bondi Beach where runners were able to get a quick pre-run boost of energy from our branded wagon. Once in store runners and customers were offered a complimentary branded juice, coffee and bliss ball. All served from a fully customised Woofys asset which incorporated the brand colours of HOKA. 

By utilising existing brand colours and markings brands are not only able to engage with their exisiting audience but draw in potential customers who are drawn in by the highlighted colours. Once they enter the activation they’re encouraged through branded food and beverage to stop and spend time immersing themselves in the HOKA universe.


Woofys goes above and beyond

"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."

Marketing Manager
Creative, sustainable and adaptive catering solutions

"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."

Events Manager
Top class, fun events

"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"

Marketing Manager
We've worked with Woofys on countless events

"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"

Marketing & Communications Coordinator
Elevated product that fits the brief every time

"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."

Head of PR & Communications