The Brief
To celebrate the launch of Levi’s new stores in Sydney and Melbourne, Levi’s wanted an activation that went beyond a standard store opening. The goal: create a fun, interactive experience that captured attention, invited engagement, and gave passers-by a taste of Levi’s iconic style — all while generating buzz for the new locations.
The Solution
Woofys brought the experience to the streets. Over a weekend in both cities, we served 2,000 custom icy-poles with a twist: “Melt. Munch. Win.” Each icy-pole revealed prizes ranging from jeans to accessories, giving shoppers a playful, tangible connection to the Levi’s brand.
Designed to be simple yet impactful, the activation drew crowds with its interactive element, on-brand styling, and Woofys’ signature hospitality. Free for all passers-by, every icy-pole became a moment of surprise, delight, and engagement — perfectly capturing the fun, accessible spirit of Levi’s.
The Result
What could have been a standard store opening became a full-scale brand experience. From Bondi Junction to Doncaster, the activation attracted hundreds of shoppers, turning casual passers-by into engaged participants. Through a simple idea executed with creativity and care, Levi’s and Woofys demonstrated how playful, in-person experiences can spark excitement, connection, and instant brand buzz.
"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."
"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."
"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"
"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"
"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."
