In collaboration with PIM Group, we set out to create a truly immersive in-store experience that would transport MECCA customers straight to the romantic streets of Paris.
Our goal was to celebrate the launch of Maison Margiela’s newest fragrance, Afternoon Delight EDT, in a way that captured its dreamy, indulgent essence. Inspired by the elegance and charm of a Parisian afternoon, the concept brought a touch of escapism and luxury into the everyday, turning two MECCA stores into whimsical fragrance destinations.
Every detail from the aesthetic styling to the sensory journey, was designed to echo the mood and story behind the fragrance.
At the heart of the activation was our custom-wrapped Woofys wagon, transformed into a beautiful, brand-aligned centerpiece that embodied the spirit of Afternoon Delight. It served as a mobile moment of joy, drawing customers in with its soft hues, playful Parisian charm, and of course, the irresistible scent experience.
Guests were invited to discover the fragrance through interactive touchpoints, photo-worthy installations, and curated moments that celebrated French sophistication and fun. This was more than a product launch, it was a celebration of scent, style, and storytelling that brought the Maison Margiela world to life inside MECCA.
"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."
"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."
"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"
"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"
"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."
