To celebrate the launch of the Marc Jacobs Daisy Murakami Limited Edition fragrance, Melbourne Central transformed into a vibrant retail moment inspired by the playful collaboration between Marc Jacobs and renowned Japanese artist Takashi Murakami.
Bursting with colour, florals and whimsical energy, the installation invited shoppers to step into the world of Daisy Murakami and experience the collection firsthand.
Woofys partnered on the activation to deliver an experiential F&B touchpoint designed to deepen engagement and encourage customers to fully immerse themselves in the fragrance experience.
Driving Discovery Through Experience
To unlock the experience, customers were invited to scan a Snapchat QR code and step inside the Murakami room, where they could explore the new fragrances.
As part of the journey, guests were treated to a complimentary iced matcha and Daisy-inspired cookie, creating a playful sensory pairing that complemented the bold, vibrant world of the collection.
The activation transformed a traditional fragrance discovery moment into a multi-sensory brand experience, encouraging shoppers to slow down, engage with the space, and spend more time with the product.
Seamless Execution
Woofys managed the end-to-end delivery of the activation, from cart styling and setup to service and guest interaction across the two-week installation.
Working closely with the Coty team onsite, our team ensured every detail — from product presentation to customer flow — aligned with the premium nature of the Marc Jacobs brand while maintaining a seamless experience for Melbourne Central shoppers.
"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."
"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."
"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"
"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"
"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."
