MCo Beauty

The Activation

Woofys brought the beauty buzz to The University of Sydney with a vibrant campus takeover for MCoBeauty. Our fully branded setup turned heads and drew a crowd, creating an eye-catching space where students could discover the brand’s latest products. The activation was styled to feel fun, fresh, and interactive — perfectly aligned with MCoBeauty’s playful, accessible approach to beauty.

The Experience

Students were invited to step up, spin the wheel, and crack open the prize locker for a chance to win MCoBeauty treats. Between product sampling, giveaways, and photo-worthy moments, the activation offered more than just freebies — it gave students a memorable way to engage with the brand, try new products, and leave with a smile (and a box of beauty goodies).

Woofys goes above and beyond

"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."

Marketing Manager
Creative, sustainable and adaptive catering solutions

"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."

Events Manager
Top class, fun events

"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"

Marketing Manager
We've worked with Woofys on countless events

"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"

Marketing & Communications Coordinator
Elevated product that fits the brief every time

"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."

Head of PR & Communications