Melbourne Fashion Week wanted to transform a standard invitation into a moment of excitement, anticipation, and shareability. The goal: create a fashionable, fun, and immersive experience that would capture the attention of media and influencers while reflecting the event’s premium positioning.
Woofys delivered a mobile, theatrical activation that brought the invite to life. Custom pink jelly cakes, each containing an invitation, were hand-delivered across Melbourne by the iconic Ms Lazy Susan from a fully branded Woofys Mini Truck. With bespoke trays, packaging, and a meticulously planned city-wide logistics rollout, the activation blended creativity, strategy, and flawless execution to surprise and delight recipients.
By turning a simple invite into a shareable, immersive experience, the activation generated buzz before the event even began. Influencers and media engaged with the brand in a memorable, playful, and premium way — reinforcing the power of experiential marketing to create anticipation, foster connections, and leave a lasting impression.
"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."
"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."
"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"
"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"
"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."
