This year, we had the exciting opportunity to work with the Outcast team on building an unforgettable gifting experience. We weren’t just focusing on the clothes, we were focused on creating an immersive journey that would captivate all the senses of their lucky invitees. We wanted to ensure that the Outcast experience was something that stood out in the crowded gifting suite space.
The result? A completely unique experience that went beyond fashion. From the moment guests walked in, they were greeted by an array of unexpected and playful elements designed to delight. Here’s what made the Outcast gifting suite truly special:
1. Branded Popsicles and Juices: An instant hit, offering a refreshing treat that was as much about the look and feel of the brand as it was about satisfying taste buds.
2. A Fully Fledged Spritz Bar: We set up a chic spritz bar that gave attendees a taste of Coachella with a couple of signature spritzes. In addition, we created bespoke branded ice cubes to use in the cocktails for a cute, Instagrammable drink that escalated brand presence.
What sets a gifting suite apart is the ability to create something that guests will remember long after Coachella has ended. In a world saturated with influencer events and brand activations, standing out is key. The Outcast team nailed it by focusing on the guest experience as much as the product itself. The branded popsicles and juices, the spritz bar, and the attention to sensory detail created a space that felt lively, fun, and, most importantly, memorable.
At the end of the day, it’s not just about handing influencers your clothes, it’s about handing them an experience they’ll want to share with the world. #ServingFun.
Gifting suites have emerged as the ultimate way for brands to get their products into the hands (and the bodies) of Coachella influencers. These suites provide an exclusive, behind-the-scenes look at the latest collections, with brands carefully selecting which influencers will represent them. But beyond simply handing out clothes, today’s gifting suites are an event in and of themselves, an experience meant to engage all the senses and create buzz in an increasingly competitive influencer space.
This campaign was a perfect example of how experiential marketing can elevate a product launch, turning it into a movement rather than just a moment.
"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."
"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."
"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"
"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"
"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."
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