Petal & Pup

The Activation

Over one stylish weekend, Woofys bloomed on both sides of the globe to help Petal & Pup celebrate their birthday. With custom carts popping up in Venice, LA and Bondi, Sydney, this feel-good activation brought the brand’s fresh, feminine energy to life.

Each cart was decked in signature florals and served up bunches of blooms alongside beautifully designed, branded newspapers—adding a tactile, charming moment to weekend strolls and beachside vibes.

The Experience

Whether guests were wandering Abbott Kinney or soaking up Bondi sun, this activation was impossible to miss. The Petal & Pup pop-up created a thoughtful pause in the day—where fashion fans and passers-by could stop, snap, and leave with something lovely in hand.

From LA to Sydney, Woofys delivered a globally aligned experience that was picture-perfect for Petal & Pup’s iconic birthday celebration.

Woofys goes above and beyond

"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."

Marketing Manager
Creative, sustainable and adaptive catering solutions

"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."

Events Manager
Top class, fun events

"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"

Marketing Manager
We've worked with Woofys on countless events

"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"

Marketing & Communications Coordinator
Elevated product that fits the brief every time

"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."

Head of PR & Communications