The Activation
As official outfitter of the Australian Open, Ralph Lauren brought a slice of the AO to Chadstone Shopping Centre — and Woofys helped make it memorable. Our branded icy poles gave passers-by a refreshing pause, turning foot traffic into an engaging, tangible brand moment.
The Approach
From first glance to the last bite, every element was designed to connect shoppers to the Australian Open experience. Simple, playful, and on-brand, the activation brought summer, sport, and style together in one walk-by moment.
The Result
With every icy pole served, shoppers paused, refreshed, and engaged with Ralph Lauren in a way that felt effortless, memorable, and uniquely on-brand — turning a quick walk-by into a genuine brand moment.
"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."
"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."
"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"
"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"
"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."
