The Brief
To celebrate the launch of Nike x SKIMS at David Jones, the brands wanted to create a premium in-store experience that matched the excitement surrounding the highly anticipated collection. The goal was to generate attention, reward customers and give guests a memorable way to engage with the collaboration beyond the product itself.
The Activation
The launch opened with an exclusive event for media and LTK guests, creating an early moment of discovery and social buzz around the collection.
Woofys delivered a custom smoothie experience aligned with the clean, considered Nike x SKIMS aesthetic. Following the launch event, customers received one complimentary smoothie with any Nike x SKIMS purchase, turning the traditional gift-with-purchase mechanic into an experience they could enjoy in the moment.
From the branded smoothie service to the seamless in-store delivery, every detail was designed to complement the collection while encouraging shoppers to stop, explore and purchase.
The Result
The activation created a strong opening moment for Nike x SKIMS at David Jones, engaging influential guests before extending the experience to customers through the gift-with-purchase offer.
By pairing the product launch with a relevant hospitality moment, the activation helped drive visibility, incentivise purchase and generate strong social engagement—transforming the collection’s arrival into a retail experience people could discover, enjoy and share.
"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."
"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."
"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"
"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"
"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."
