For Mother’s Day, T2 set out to create a retail moment that people wouldn’t just pass by, but step into — briefing a Flavour Market concept designed to feel vibrant, abundant, and full of discovery.
We brought that vision to life through a custom-built activation that drew from the visual language of a traditional market. Fresh produce, bold colour, and T2 product were layered throughout the space, creating an environment that invited people to slow down, explore, and engage with the brand in a more considered way.
Beyond the physical build, the experience was designed to reward and surprise. A scratch-to-win mechanic gave visitors the chance to unlock over 100 prizes, while the first 50 customers through the space were gifted complimentary bouquets — creating an immediate sense of occasion and driving early foot traffic.
The result was a space that didn’t just showcase product, but created a genuine moment of connection — driving foot traffic, increasing dwell time, and leaving a lasting impression beyond the point of purchase.
"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."
"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."
"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"
"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"
"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."
