The Brief
To mark the launch of Vital Proteins Allure™ Collagen Powder, One Martini Please partnered with Woofys to create an intimate, premium pop-up designed around modern morning rituals. The experience needed to feel effortless yet elevated — reflecting the everyday luxuries Vital Proteins is known for, from beauty-meets-function to wellness moments that fit seamlessly into real life.
The Solution
Woofys delivered a custom-built pop-up that blended hospitality, beauty and lifestyle into one cohesive experience. From iced teas and matchas to glow bowls and market-style details, every element was thoughtfully designed to hero the product while feeling genuinely enjoyable and on-brand.
The result was a space that guests could move through naturally — sipping, sampling and sharing — with each touchpoint reinforcing the Vital glow.
The Result
The activation brought the launch to life through taste, texture and design, transforming a product moment into a memorable IRL experience. By reimagining everyday rituals in a considered, photogenic way, Woofys helped Vital Proteins connect with its audience beyond the shelf — proving that when wellness shows up beautifully, it truly resonates.
"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."
"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."
"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"
"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"
"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."
