To celebrate the grand opening of Witchery’s new Chatswood Chase store, the brand wanted an activation that went beyond retail foot traffic — something that captured attention, created buzz, and invited people to experience Witchery’s elevated aesthetic IRL.
The goal: turn a standard store opening into a moment of connection that welcomed both loyal customers and curious passers-by.
Woofys brought the experience to the people. Over three days, a custom-branded pop-up served complimentary coffee and canned matcha outside the new Witchery store — creating a stylish, sensory pause in the middle of Chatswood Chase.
Designed to feel premium yet approachable, the activation drew shoppers in through thoughtful details, on-brand styling, and that signature Woofys hospitality. Every cup served was a touchpoint — inviting customers to slow down, connect, and explore the new space.
What started as a store opening became a full-scale brand experience. The pop-up attracted a steady flow of customers (and plenty of double-takes) across the weekend, transforming casual shoppers into curious visitors — and curious visitors into loyal customers.
By meeting people where they are — and serving more than just coffee — Witchery and Woofys together proved how powerful in-person moments can be for building connection and community.
"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."
"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."
"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"
"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"
"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."
