Brand events made to be experienced.

Woofys creates immersive brand events that give people a reason to stop, engage and experience your brand in real life.

From product launches and retail activations to multi-city campaigns, sporting events and corporate experiences, we combine creative concepts, custom-built environments, branded food and beverage and seamless event delivery to create moments people remember.

Operating across Sydney, Melbourne, Brisbane, the Gold Coast and Los Angeles, we help brands show up in the real world—and make an impact when they do.

More than an event. A real-world brand experience.

The strongest brand events do more than look good. They invite participation, create connection and give audiences something worth talking about.

That is where Woofys comes in.

We work with brands, agencies and creative teams to turn campaign ideas into physical experiences. Whether you arrive with a fully developed concept or the beginning of an idea, our team can shape the experience, develop the details and deliver it on the ground.

Every element is considered through the lens of your brand—from the environment and service moment to the product, packaging and people representing it.

The events we create.

With a wide range of catering services, we really do spoil our clients for choice. Working with Woofys, you can bring your dream event to life with our:
Product Launches
Launch new products through experiences designed to drive discovery, trial and conversation. From beauty bars and tasting moments to product gifting and interactive installations, we create launch events that allow audiences to experience the product for themselves.
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Retail Activations
Turn stores, shopping centres and surrounding precincts into spaces people want to engage with. We create retail activations that can increase foot traffic, support store openings, reward customers and transform the shopping experience through branded food, drink and interactive moments.
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Brand Activations
Create an IRL expression of your brand, campaign or cultural moment. Our brand activations can range from beautifully executed mobile experiences to fully customised pop-ups, designed to connect with your audience in a way that feels memorable, relevant and unmistakably yours.
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Multi-city Campaigns
Take one idea across multiple markets without losing consistency. With teams and operations across Australia and the United States, Woofys can deliver coordinated activations across multiple cities, locations or event dates—giving your audience a consistent brand experience wherever they meet you.
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Sporting & Wellness Events
Meet audiences where they move. From run clubs and major sporting events to wellness launches and community experiences, we create high-energy activations that reward participation and help brands become part of the moment.
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Corporate and Industry Events
Make conferences, media events, workplace experiences and client functions feel considered rather than corporate. We create branded hospitality and interactive event moments that welcome guests, encourage connection and make the experience feel aligned with your organisation.
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One idea. Every detail considered.

Woofys brings together the creative and operational elements needed to deliver a seamless brand event.

Creative concepts and experience development

We help shape the central idea, audience journey and key interaction behind the event, ensuring every detail supports the wider campaign objective.

Custom builds and branded assets

Our carts, bars, kiosks, counters, stands and mobile serving assets can be customised or incorporated into a wider event environment.

For larger briefs, we can develop completely bespoke assets and installations around your brand, product or campaign.

Branded food and beverage

Food and drink can be more than catering. It can become the interaction itself.

From custom drinks and colour-matched menus to branded packaging, edible logos and product-inspired flavours, we create food and beverage experiences designed around your brand.

Styling and production

We can coordinate styling elements, signage, menus, florals, props, packaging and finishing details to create a visually cohesive experience.

Staffing and event delivery

Our team manages the practical details required to get the experience on the ground, including logistics, set-up, staffing, service and pack-down.

You receive one experienced partner from the initial brief through to event day.

Why brands work with Woofys

Creative thinking, grounded in delivery

We understand what makes an idea exciting—and what it takes to make it work in the real world.

One team from brief to bump-out

Creative development, account management, production, logistics and event delivery are coordinated through one experienced team.

Consistency across markets

Our multi-city capabilities allow brands to deliver campaigns across Sydney, Melbourne, Brisbane, the Gold Coast, Los Angeles, New York, Miami, Texas and selected locations beyond our core markets.

Experiences people want to engage with

We create events that are visually strong, operationally seamless and designed around genuine audience participation.

Trusted by leading brands and agencies

Woofys works with global brands, Australian businesses and leading creative and PR agencies to deliver brand events across beauty, fashion, retail, technology, automotive, property, wellness, sport, finance and food and beverage.

From one-day product launches to national rollouts, every experience receives the same level of creative consideration and operational care.

Testimonials

Woofys goes above and beyond

"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."

Marketing Manager
Creative, sustainable and adaptive catering solutions

"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."

Events Manager
Top class, fun events

"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"

Marketing Manager
We've worked with Woofys on countless events

"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"

Marketing & Communications Coordinator
Elevated product that fits the brief every time

"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."

Head of PR & Communications
Woofys goes above and beyond

"Sephora has been partnering with Woofys for our events over the years and it’s always a fantastic experience. Woofys goes above and beyond to make the whole process from start to finish as easy and seamless as possible. Nothing is ever a problem and they are always helpful providing solutions and other suggestions to make the event as beautiful as possible. We love working with them and highly recommend them and their services."

Marketing Manager
Creative, sustainable and adaptive catering solutions

"Woofys have continued to provide Vogue Australia with creative, sustainable and adaptive catering solutions to ensure our events deliver an exceptional, end to end on-brand experience."

Events Manager
Top class, fun events

"Love working with the Woofys team. Always delivering top class fun events and activations and the team are so easy to work with. Highly recommend!"

Marketing Manager
We've worked with Woofys on countless events

"Tommy Hilfiger has worked with Woofys on countless events and activations. Our customers love the options from coffee carts to popcorn carts. Highly recommend their services and their ice cream sandwiches!"

Marketing & Communications Coordinator
Elevated product that fits the brief every time

"We love working with Woofys – always professional, always prompt and always delivering a highly engaging, elevated product that fits the brief every time."

Head of PR & Communications

Where we work

Woofys delivers brand events and experiential activations across:

Sydney and New South Wales

Melbourne and Victoria

Brisbane, the Gold Coast and Queensland

Los Angeles and California

New York, Miami, Texas

And more.

Planning a campaign across several cities? Our team can coordinate the creative, production and delivery requirements across each location.

Bring your next brand event into the real world.

Whether you have a detailed brief, a campaign platform or the beginning of an idea, we will help you find the most engaging way to deliver it.

Tell us what you are launching, who you want to reach and what you want the experience to achieve.

We will take it from there.